In this episode of In The Spotlight, longtime software pro Glenn Wasserman breaks down how he built a custom SaaS platform without burning out or hiring a full development team.

If you're losing customers, juggling too many disconnected tools, or trying to scale your SaaS without duct tape and overwhelm—this one’s for you.

Glenn shares how he used The Marketer’s Toolkit to:

• Reduce churn by improving user experience
• Integrate complex systems like CRMs, eBay, and inventory software
• Build scalable, niche-focused workflows
• Strike the balance between customization and sustainability

Whether you're an agency owner, SaaS founder, or tech-savvy integrator, you’ll get real-world insight into building better systems with less friction.

💡 What You’ll Learn:

• Why churn is often a friction problem, not a product problem
• How to scale without burning out your dev team (or yourself)
• Toolkit strategies for syncing with external software
• Glenn’s advice for turning agency skills into scalable SaaS
• Why support, not just features, is the edge

⏰ Timestamps:

00:00 – Why Tools Alone Aren’t Enough (Support + Strategy Matters)
 00:45 – Glenn’s Story: From 1985 Software Sales to SaaS CEO
 03:48 – What Glenn Uses Inside The Marketer’s Toolkit
 05:22 – CRM + Operations Software Integration Example
 06:18 – Core Philosophy: Reduce Friction, Reduce Churn
 10:45 – Toolkit in Action: One-Click Sync to Partner Software
 12:14 – Expanding Toolkit Use Across Niches
 14:24 – Customization vs. Scalability (Striking the Balance)
 16:01 – Wildest Integration: eBay + CRM + Inventory System
 17:34 – Advice for Agencies Dreaming of Building SaaS
 19:11 – Real Talk: Know Your Business, Play to Your Strengths
 21:05 – Why Tom’s Toolkit Stands Out
 24:48 – Product Support That Actually Supports
 26:16 – Triple Threat: Great Tool, Great Guy, Great Support

📞 Want to see what’s possible with The Marketer’s Toolkit?

 Explore the tools, templates, and integrations designed to help you scale smarter:
 👉 themarketerstoolkit.com

🗓 Already a user? Book your free optimization call here:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization